UPS doesn’t just sponsor the Laver Cup - it provides logistics for the entire event. Most notably including the iconic black court that it’s played on.
So to show off the incredible global logistics that went into making this whole event happen, we connected the court’s journey to the individual journeys that each attendee made to get there.
In addition to recreations of the iconic black court and our delivery trucks, the space featured racket string which our attendees could use to connect their logistical journey to the cup to ours on our world map.
To top it all off, we even included a shipping and receiving center in our space right next to the merch shop - allowing our guests to send a piece of the event wherever in the world through our global network.