Not so fun fact – Americans waste hundreds of millions of days of PTO a year. And it’s not like we get that much compared to the rest of the world, anyway.
Samsonite wanted to encourage people to make the most of their summer by getting out there and travelling, whether it’s scheduled vacation time or just a long holiday weekend. So we created a campaign that used the familiar “Out of Office” message with a twist to inspire people across the nation to close their laptops, turn their notifications off, and ultimately Take Whats Yours.